“Creating the right personal brand could be the difference between “Who are you?” and “Thank you for being here” – FORBES
People don’t do business with companies. They do business with people they like. We build relationships based on trust and mutual connections.
Since 1997, when the term was popularized by Tom Peters, there’s been a lot of buzz about building a personal brand.
Personal branding isn’t about a complicated strategy. Rather, it’s about finding your uniqueness, knowing who you are and what you stand for, It’s about building a reputation on the things you want to be known for and finding ways to make that visible to distinct yourself from the crowd. Ultimately, the goal of Personal Branding is to create something that conveys a message and that can be monetized.
Your personal brand should tell a story that your audience can engage with. One of the best way to tell your story is through written content or video.
In our age of information overload, you have 1-3 seconds to draw someone’s attention.
Image is the best way to “stop scrolling” and make people stop and want to know more.
What are your video and photo images saying about you?
Our perceptions of others and what they stand for have always been important - it’s just that now, we have a name for it. With rapid development of Personal Branding, the question is no longer if you have a personal brand, but whether you choose to guide and cultivate the brand yourself or to let it be defined on your behalf.
Whether you like it or not, you’re CEO of your own company, and to achieve authority today, your most important job is to be head marketer for the company titled Me Inc.